The Loop


︎Masterplan Strategy
︎Interactive installationa

︎Digital Media

Design Team:
INVIVIA


A masterplan strategy and a large permanent media-integrated installation proposal for the Yerevan Physics Institute, a dilapidated 70 building Soviet-era research campus with a large particle accelerator and a long history of pioneering scientific research.

The “Loop” (the digital media-integrated loop) acts as a spine for the masterplan, creating a connecting corridor going through public buildings, and a landscape comprising of local fruit trees fostering social and natural interaction. 

The centerpiece of the masterplan will be a 200 meters wide media-integrated responsive pathway, which will act as a circular spine of a new technological hub and research campus.






Year: 2019

Client: A. Alikhanyan National Laboratory (Yerevan Physics Institute), Yerevan, Armenia

Team: INVIVIA
Role: Associate at INVIVIA (project manager, presented masterplan strategy to client, assisted studio principal in developing new contract and client relationships) 
Collaborators: Allen Sayegh, Stefano Andreani, Martin I. Fernandez, Andreea Vasile Hoxha

Mark